Redaccion
The Community of Madrid will install 200 mirror posters in 100 Metro stations to inform and raise awareness among passengers, especially the younger ones, about the harmful effects of drugs. These initial supports will be placed in Alonso Martínez, Bilbao, Legazpi, Moncloa, and Tribunal and in the interchanges of Avenida de América, Plaza de Castilla, Plaza Elíptica, Valdebebas, and Moncloa.
It was at one of these stations, specifically at Moncloa, where the councilors of Presidency, Justice, and Local Administration, Miguel Ángel García Martín, and of Housing, Transport, and Infrastructure, Jorge Rodrigo, presented this action that is part of the Regional Plan against Drugs that the regional government launched at the end of last year and that includes 75 measures and an investment of 200 million euros.
Regional Plan against Drugs of the Community of Madrid: present and future challenges
At the top of the mirror, the message is ‘You are looking at the responsible for your life‘. Inside the mirror itself, the word ‘DRUGS’ appears in uppercase crossed out, an image from the communication campaign launched this year to warn that #DrugsDestroyYourLife, a hashtag with which this initiative aimed at preventing drugs, especially cannabis, cocaine, and pills, has been shared.
García Martín explained that the mirror posters will be expanded to all subway lines so that any user looking at them «is clear that the final word on drug consumption is always up to oneself.» «That is the objective of this campaign, to place the fight against drugs on the political agenda and, more specifically, on the agenda of the Community of Madrid.
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These posters will be visible in schools, high schools, or sports centers,» he said. Rodrigo, on the other hand, emphasized that «there is no better platform to reach citizens» with this preventive message than the public transportation of the region, used by six million users daily, many of them young people, the population sector that this initiative is especially aimed at.
The Community of Madrid has already distributed more than 3,000 mirrors in a wide network of public spaces, including schools, adult education classrooms, municipal sports facilities, youth resources, and devices for assisting minors managed by the Agency for the Reeducation and Reintegration of Juvenile Offenders.
They have also been distributed in facilities linked to training and employment, the 14-30 Youth Space, shelters, public libraries, child and adolescent mental health units, day hospitals, and city councils in the region.
The Regional Plan against Drugs is structured around four main pillars: prevention, care and assistance, reintegration, and surveillance, inspection and control.
Out of the 75 actions that make it up, 64 have already been completed or are in progress, representing an execution rate of over 85%.
