Díaz Ayuso presenta laboratorio de IA para transformar visitas a museos

Thanks to this technology, based on generative AI, high-quality copies are created from images and videos. With its capture and processing system, it faithfully reproduces spaces and artworks, with such precision that it feels like walking among them.

The president attended a demonstration of this project developed by SperidLabs, where users can explore the rooms of all museums worldwide that implement this tool, observe artworks with astonishing detail, and even explore areas usually closed to the public, from any location and digital device.

«Technology cannot replace human warmth, a timely hand, or personal attention; it cannot dehumanize, separate, or worsen us,» emphasized Díaz Ayuso. However, she expressed her conviction that doing things right only generates opportunities.

In her opinion, this laboratory is an example of what can be achieved when talent, passion for culture, and a commitment to public service come together. «This is something we defend in the Community of Madrid because we believe in innovation with soul,» she added.

Immersive experience in Madrid museums

The regional government already applies this immersive experience in one of the most significant cultural heritage sites in the Community of Madrid, the Casa Museo Lope de Vega in the capital. Soon, this technology will also be used to visit the Museo Casa Natal de Cervantes in Alcalá de Henares and Velintonia, the home of Nobel Prize in Literature winner Vicente Aleixandre, a key place in 20th-century Spanish poetry. Díaz Ayuso visited this location yesterday following its recent acquisition by the Community of Madrid.

Among its applications, the tool will help avoid overcrowding in museums by offering virtual visits in addition to in-person ones, improve artwork conservation by reducing transfers, make pieces and areas usually unavailable accessible, and expand the audience and global impact of Madrid’s collections.

Accessible culture in hospitals as well

The regional president also highlighted the AyudARTE project, an initiative developed by SperidLabs in collaboration with the Spanish Association Against Cancer and the Godofredo Garabito y Gregorio Foundation, which will bring museums to hospitals.

Through this project, oncology patients can use virtual reality glasses to visit these spaces and closely observe artworks while receiving treatment in these centers. The public Hospital 12 de Octubre will be the first in the Community of Madrid to implement this experience that humanizes the hospital environment through culture.

Additionally, Díaz Ayuso mentioned that the Madrid government will train 170,000 public employees in generative AI using Microsoft’s Copilot Chat tool to assist them in tasks such as information retrieval from documents, writing complex texts, or summarizing extensive content. This will enhance administrative efficiency and enable them to interact in a secure environment.

Furthermore, the Digitalization Department has established the Technical Office for AI Promotion and launched the Madrid4AI brand to position the region as a global leader in AI, promoting the attraction of talent and the arrival of new strategic investments.

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